The Benevolent and Protective Order of Elks (BPOE) run a Drug Awareness program with schools near their lodges. For the 2008-2009 school year the Elks teamed up with Marvel Comics for this program. One of the Physical Education teachers at my school found a box of left over materials while cleaning out the back room of the gym. He gave them to me because I am a member of the local Elks, and a total comic book nerd.
This is a bookmark and pamphlet. The book mark is clearly for kids and the Elks National Drug Awareness Program brochure is for the adults. It talks about the program and the goals of the Elks for this project. The cover shows off the winner of the previous years poster contest winner.
The final item in the package is a fold out poster for the kids. The front looks like a comic book cover featuring Spider-Man, the Fantastic Four, and a couple of kids. Once it is part way unfolded the poster is "Calling All Super Heroes" to participate in the poster contest. The prize is a subscription to a Marvel Comic for both the winner and their school.
Once completely unfolded you can see a poster of the heroes. In each of the corners they show the heroes, kids, and the Elks mascot helping make people aware of the problems of drugs and alcohol.